Zesty enables patients to access 100s of healthcare appointments with ease and speed. The on-demand service is available via desktop, tablet and mobile devices, including an Android and iOS app. Zesty’s vision is to make booking an appointment as easy as booking a flight, hotel or restaurant online.
After helping Zesty redesign their website, I was given the exciting project of designing a mobile app for both the apple and android platform. I worked closely with the CEO to help translate his vision and ideas into a fully working app. I researched layouts, user journeys and UI elements to create something that best represented the Zesty brand. Being the sole designer, I worked on the initial wireframes all the way through to the final assets which were handed over to the development team. I also provided creative support during production and have since made revisions to the design for recent updates and releases.
An important aspect of this particular project was to ensure a seamless booking experience so a lot of thought went into the UX journey. It was important to understand and how users would behave and what they would expect from a mobile application. We incorporated actions such as swiping to trigger next and previous actions, not only to mimic popular gestures but also to declutter the interface for a clean design.
The aim was to keep the tone of the design and the UX similar to that of the responsive website. To keep the styling consistent and on brand, I utilised the bank of icons and elements that were previously created in the website refresh project with addition of a few others.