Content discovery site

Helped a client with their user experience for a discovery application that contained a multitude of media items often linking to a 3rd party provider. My work was focused on the pre-planning and the exploration stage of the design process.

Problem

Problem

Problem

  • Heaps of content with varying categories and formats
  • Free available content but not always discoverable and has less engagement as a result
  • Often linking to a 3rd party can lead to a jarring experience and can be disruptive to the task in hand
  • User base varied and although they desire new content they don’t always have the time to navigate all the items

Solution

Solution

Solution

  • Create personas to better understand needs and requirements and their typical interaction with the application
  • Conduct a comparative assessment to assess what standards and best practices are users likely to expect
  • Identify the best method of wayfinding with the use of filtering options 
  • Create an experience where the user has the ability to discover new and relevant material
  • Careful use of UI patterns and hints to communicate to the user;  where am I, what are my options and why and what happens next

Outcome

Outcome

Outcome

  • Emphasis on search functionality, particularly autocomplete and an advanced search
  • Option to change how search results are displayed with a grid and list view
  • Fixed search bar and navigation when scrolling through content so users can navigate the site quickly
  • Pagination and number of search results to easily show offerings
  • Adoption of progressive navigation, with the ability to refine and sort later in the journey as it becomes more relevant
  • Use of breadcrumb trails to support wayfinding
  • Clean and minimal approach with the focus on product thumbnails, name, ratings, and call to action buttons. 
  • Use of colour to distinguish categories and iconography to identify to the user that other formats are available
  • To support the importance of peer reviews and ratings, a star rating to be surfaced in search results
  • Encourage social behavior even further by including the ability to create lists and tag items. 
  • Include a list of recommended items below the product description that is based on their selection to help with discoverability of other related content. 

Deliverables

Deliverables

User flows, information architecture, personas, comparative assessment, ux/ui design patterns, wireframes for desktop and mobile.

Due to confidentially reasons, I am unable to disclose the client and share the deliverables, however, please contact me for further details about this project and the design process. 

"I enlisted the help of Gav as a UX designer. She was brilliant in helping us translate our ideas and goals into a solid concept through the use of desktop and mobile wireframes. The process she followed allowed us to uncover users goals and characteristics that in turn clarified the user journey. One of our hurdles was rethinking the existing complex user journey and how to tackle the many variables we were faced with. Gav produced a well-suited navigation style that represented a minimal yet useful method of navigating a content-rich site without overwhelming the users. Throughout the project, Gav was highly focused, enthusiastic and a pleasure to work with."

Founder & CEO

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