TKMaxx delivers great value prices on big brand names and designer products. Unlike other retailers who buy seasonally, they have products arriving every week resulting in a rapid change of goods. The eCommerce team send out approximately 7 targeted emails per week highlighting each of their product categories and refresh their homepage weekly.
My job was to design compelling digital assets for the TKMaxx homepage and eCommerce emails whilst working closely with copywriters to ensure we delivered a clear message to consumers. The brand personality was communicated through the use of seasonal photo-shoots, corporate fonts and colour pallets provided by the branding team.
Photoshop templates for both desktop and mobile were in place to ensure consistency and to streamline the development process.
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