TK Maxx, marketing emails

TKMaxx delivers great value prices on big brand names and designer products. Unlike other retailers who buy seasonally, they have products arriving every week resulting in a rapid change of goods. The eCommerce team send out approximately 7 targeted emails per week highlighting each of their product categories and refresh their homepage weekly.

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My Role

My Role

My Role

My job was to design compelling digital assets for the TKMaxx homepage and eCommerce emails whilst working closely with copywriters to ensure we delivered a clear message to consumers. The brand personality was communicated through the use of seasonal photo-shoots, corporate fonts and colour pallets provided by the branding team.

Photoshop templates for both desktop and mobile were in place to ensure consistency and to streamline the development process.

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